View source for Flip-flopping

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===Make up your mind===
What I call flip-flopping is not making your mind about two choices during [[presentations]] and or [[technical documentation]] and revert from one position to another in subsequent sentences. 

Here is an example comparing [[APS-C]] to [[full frame]] cameras as an illustration
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''The [[APS-C]] is much cheaper, but since the sensor is smaller it also has less sensitive pixels. The [[full frame]] is more sensitive as the sensor area is larger which helps when there is not enough light. However for most cases, an [[APS-C]] camera is more than enough. Since most professionals use [[full frame]] cameras, the lenses for [[full frame]] cameras are usually better.''
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Notice how many times we moved from [[APS-C]] to [[full frame]]?
* We start with good points for [[APS-C]] (''cheap'')
* immediately point out that it has an issue (''less sensitive'')
* we praise [[full frame]] (''more sensitive'')
* now we revert back and say [[APS-C]] is (''more than enough'')
* and then we change tack again and say [[full frame]] has (''better lenses'')
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What the reader wants is a clear path to follow. Start with a point, explain its strengths, point out its weaknesses and move to the solution you suggest. Do not change your mind during the narrative. So the above could be one of the two. Notice that both make their ''points'' and move on. 

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''The [[APS-C]] is a cheap solution which in most cases is more than enough. However since the sensor is smaller its pixels are less sensitive, and the [[full frame]] cameras with their larger sensors have a clear advantage. In addition since most professionals use [[full frame]] cameras, the lenses for [[full frame]] cameras are usually better.''
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''Technically the [[full frame]] cameras are superior with their more sensitive sensors and large selection of high quality lenses. But these cameras are larger and much more expensive than their [[APS-C]] counterparts which for most cases will be able to make pictures just as well.''
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=== Be a guide, do not get lost in details ===
Your job is to explain your point, just like a guide in a city. You can take a detour, or take different paths, but do not go back and forth the same streets and run around like a headless chicken. There will always be pros and cons about technical choices, make up your mind ''before'' you write, not while you write. 
[[Category:Rant]]
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